Client, Fully Focused Productions, who created the series commissioned by and for BBC Three.
As lead on the digital marketing campaign for Fully Focused Productions, I created a series of digital assets to promote the show. This involved clipping the episodes, creating edits based on the trends and algorithm at the time and copywriting for several platforms.
Alongside a series of graphic assets, I edited clips for platforms such as Tik Tok.
Across 21 Tik Tok posts, I generated over 12 million views for PRU and grew the account by an additional 30,000 followers (43% higher than the previous month's growth rate).
You can check out one of our viral clips here